Blog/nfleury/

JBoss Marketing is "Sleeze"

In response to a mail campaign with this photo of JBossWorld party singer, Ciara, promoting our user conference, we received the following email from one of our subscribers:

"I will not come now. How could you think of sending such a sleezy photo, especially in a business email? What an awful marketing organization."

What can I say to our concerned subscriber? Have you been following our company for a while, because that's like one of the least offensive things we've been accused of. I assume the adjective you are referring to is "sleaze," as in sordid and disreputable? I have matriculated from no school of marketing, reputable or otherwise. I do have a liberal arts degree. I would be so thrilled if I thought a reference to Jane Austen, or Proust or Baudelaire would be a) understood/appreciated b) generate interest in our user conference. It doesn't work. Trust me.

As for musical taste, I'm just the mommy in carpool line who listens to hip-hop and R&B...

Posted on Mon, 31 Jan 2005 17:39 by admin ( day(s) old) Trackbacks [0]